Abstract: The shale oil and gas revolution in the United States has brought about the rapid development of the unconventional oil and gas industry. The China National Offshore Oil Corporation (hereinafter referred to as CNOOC) is following the trend and is actively opening up its unconventional oil and gas business. After acquiring China United Coalbed Methane Company, CNOOC was faced with a series of challenges in unconventional gas development. For coalbed methane, resource grade is poor, reserve abundance is low, production scale is small, and capacity of productivity construction is poor. For tight gas, the reserves are present but production is low. Combining the characteristics of coalbed methane and tight gas reservoirs with the technical requirements of exploration and development, through the management innovation of exploration and development integration, CNOOC has explored the path to achieving commercial development of unconventional gas and has achieved preliminary results. Through the innovation of management modes and system construction, the rhythm and effect of unconventional gas exploration and development have been obtained, which realize the goal of exploration and drilling, pipeline construction, pilot production, and gas sales in the same year, and greatly shorten the production cycle. This not only improves exploration quality and investment efficiency, but also avoids the risk involved in direct large-scale development and accelerates the pace of increasing reserves and production. It is hoped that, through the exploring and demonstration of a single project and the reform and innovation of its corresponding systems, the healthy and orderly development of the unconventional gas industry in China will be promoted.